Mojang Bans Brands From Constructing Minecraft Promo Maps And Mods

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Mojang's placing its blocky foot down on the subject of manufacturers and Minecraft. In an open letter to the neighborhood on its site, Owen Hill, the company's director of inventive communications, laid out new tips particularly directed at companies, advert companies and another non-gamer entities seeking to capitalize on Minecraft's large person neighborhood.

For an thought of simply how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer version had over one hundred million registered customers. Blaster Music It is comprehensible that a pool of users that large would show a tempting lure for manufacturers that need to market their wholly unrelated wares to the neighborhood. But no more -- based on the brand new building promotion tips, it's no longer permissible to construct servers or maps to "promote unrelated merchandise in playable kind." So what does that translate to? Nicely, you may say goodbye to awkward promotions like the enormous, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the identical identify. All that said, if you are a mega fan and you do these sorts of things by yourself time and dime, well, that is simply superb by Mojang.

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